Will the NFL's Streaming Decision Backfire?

Peacock (NBC) to exclusively stream one NFL playoff game

The NFL is selling off ‘exclusive’ games to new media.

NBCUniversal's streaming service, Peacock, has scored a significant deal with the NFL. They will be the first to jump into the new model.

They will have the exclusive rights to broadcast the first-ever live-streamed NFL playoff game in the United States. This means that fans will only be able to watch this game on Peacock and in the local markets of the two teams involved. The agreement is part of the NFL's plan to expand digital distribution while still ensuring broad access for viewers.

This is a gamble. What does it mean for fans?

What are the risks of a backfire?